The Gospel: its Content and Communication 9
In conclusion, a few thoughts about the communication of the Gospel.
1. The key to persuasive communication of the Gospel lies more in character than in technique. Paul was not eloquent by the standards of the day, 2 Cor 10:10, but he knew his own mind and understood others as well. Although he relied on the Holy Spirit, he did not despise the ordinary means of persuasion. He made every effort to avoid cultural barriers to communication, 1 Cor 9:19-22. He gave of himself unstintingly, and allowed himself to be stripped of cultural pretension, Phil 3.
2. We should follow the God-given procedural guidelines for communicating the Gospel. We follow the lines of the biblical story, we keep close to the text of Scripture, and above all we focus on the person of Christ. We do not shrink from declaring the whole counsel of God, but we distinguish between milk and meat, between foundation and superstructure. We show how the Gospel shapes our relationships at home and in the family and elsewhere. We show respect for other cultures as well as our own, however pagan they may be.
3. Christian communication is not easy. There is not necessarily anything wrong with what we are doing if we meet anger and opposition: for this was often the experience of our Lord too. The parable of the sower shows this, as does the raction of Chorazin and Bethsaida, Mt 11:1-6.
Based on J.I. Packer, ‘The Gospel – Its Content and Communication’, in Selected Shorter Writings 2, 230-232.